1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) MEST1 Section B: essay plan
13) A Field In England: reading, research and questions
14) A Field In England: the appeal of arthouse cinema
15) Ill Manors, A Field In England, Warp & Vertigo: institution research

1) Read the Media Magazine article on A Field In England in Issue 47 and write a 100 word summary of the article on your blog. You'll find the article in our Media Magazine archive - click on MM47 and go to page 19.

The concept of the whole article is to explore the reactions caused by the consumers and to discuss its production. The fascinating thing about this film is that it was released on all platforms on the same day; this strategy caused hype between critics and viewer. It hasn’t been done before and it was seen as a non-conventional strategy as there money to be made at different times when releasing i.e: cinema release then DVD later the TV platform. People still went to watch it in an art house cinema rather than watch on Film 4 at the same night due to the cinematic feel it contained and the way to live that at its purest is to attend the cinema. On the opening week they gained £22,000 as well as 288,000 viewers on Film 4.

2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose: 

Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.

3) How was A Field In England’s release different to typical film releases?

As said before the production was release on all platforms on the same day, which got people talking about it. It was seen as a clever strategy due to the facts they got a lot of consumer awareness.

4) What are the advantages to releasing the film across all platforms on the same day
First advantage is that most of their income comes in the first day which could mean they break-even on they budget spent faster. Second is that they gain consumer appeal which adds to the view count.

5) What are the disadvantages to this approach?
Their total profit in the long run decreases due to the quick process. As well as they hype will decrease as people get over things quickly.

6) What target audience would A Field In England be aimed at? Demographics and Psychographics.
They would also be succeeders according to Young and Rubicam's Marketing Model. ABC1 social bracket
Educated from high end university.

7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?

In the future i doubt that films will be released on all platforms because  from a business point of view this strategy wont satisfy this producers expectation in making their money back.

1) Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article. Sum up the article in one sentence.

Arthouse cinemas are used for the aesthetic feeling and professionalism of the films. To show respect and appreciation for the productions.

2) What are some of the suggested audience pleasures for arthouse film?

In some Art house films the narrative structures isn’t the main focus and the ambiguity appeals to audiences, could be the reason why people like something’s as unique as those films. They are really similar to book as they have a multitude of cliffhangers in the plot.

3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).

Intellectual competences propose that Art house content is hard to interpret for those who do not realize highbrow matter. This is significant as the working class have a disgrace linked with them, as they are unqualified. As Ergo, only those who are educated could appreciate Art house.

4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?

This could truly be the case as many of those venues are located in high end places with upper class workers usually are. another reason why arthouse is associated with the middle class and higher class is because those people look for something different and mainstream film could be too simple to appreciate by them.

5) What type of audience would A Field In England appeal to?

A viewer from the ABC1 category would like to invest their time in viewing a production in an Art house cinema. Usually an educated individual with job success especially male figures.

ILL Manors Website

Ill Manors blog task: official websites

Answer the following questions on your blog:

1) What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?

• The atmosphere is consistent across all types of media ILL Manors produced which which makes it a type of brand as they are known for the urban gritty surroundings. This will immediately catch the audience’s attention and this helps promote the brand.
•  The layout of the website also looks a lot like a print movie poster therefore it helps promote the movie.
• The webpage also includes the links to the main trailer in order to suture the audience into the whole Ill Manors distribution.
• The use of props such as the gun help with the brand of Ill Manors because it gives an indication of what the movie is really about and also the colour of the whole website is really gritty and urban which indicates the movie is about grime, this would attract the demographics of 16-25 because that is the core audience for gritty grime movies. 

2) How does the website encourage the audience to buy or interact with Ill Manors products?

 Ill Manors brand demonstrated through the constant use of the estate block location. This is projecting as it reinforces the genre. Similarly, the same performers are included in the official website. It also offers associations that help endorse the movie.

3) Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?

The website will support to notify the viewers what the movie will be about, and the site also provides links to still pictures, behind the scenes and critic criticisms to help appeal a broader audience. Furthermore, the website also offers relations to Ill Manors social media campaign such as Facebook and Twitter; it also gives links to purchase the DVD or Blu Ray, downloadable copies.

4) Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? What does this statement suggest about the representation of young people in Plan B's film and music videos?

This website uses synergy to endorse Plan B's album alongside the DVD and Blue ray itself like explained above. Similarly, it is also related and holds cooperation with the trailer as all of the key characters are included and attract the similar audience. Also, the estate-urbanised location is also mentioned in many other platforms.

5) Why do you think social media is overtaking official websites in terms of film promotion?

The official site these days are in the shadows of social media as consumers and viewer prefer to visit the pages on their favourite apps such as Instagram or Snapchat. These apps allow for the opportunity of user generated content to be shared where people of that specific fan base have discussions about the media extrac5t their into. This is seen as free advertisement as it generates hype.

1) Summaries the Ill Manors Tag London campaign in 100 of your own words.

The ill Manors Tag London campaign involves admirers who were persuaded to tweet the hash tag #illmannors and influence their opinions on the existing atmosphere in the UK, shimmering the topic of the new movie. The operation had over five thousand entries in the span of five days and nearly graffiti artists and the projected around iconic London sites tagged three hundred chosen tweets. The locations and images of these messages were then air via the microsite and Twitter users whose tweets had been tagged were messaged.

2) How does the Ill Manors Tag London campaign help to promote the film?

This contributed to promote Ill Manors as there is a large amount of individuals in Britain who exercise social media in order to get information about the future film. Meaning that the easy admission allowed the campaign to encourage. Urbane design of the campaign will appeal the crowd’s attention digitally as well as most efficiently - visually in real life. The Facebook for Ill Manors gained twenty nine thousand, eight hundred and eighty seven likes in a brief period of time. This means that the use of e-media to encourage the film was successful. The Tag London campaign was furthermore profitable as it allows the viewers to raise a deeper relation with the issues being faced. The places in which they published these graffiti tweets were significant as it was on the landmarks of London. In particular, the parliament. it was interesting as they are the people who make decisions distressing the youth, which linked with the tweets.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Synergy with Tag London has with other texts might be the SBTV meeting. These were similar as they were centered on a equally aged spectators of 16-25-year-olds. This is as these demographics are more usually alert of these platforms, and in explicit SBTV is planned at ambitious people of the youth. Tag London campaign also has synergy to the Men’s health magazine as it elaborates news and more information about the movie than the others did.

The text that was the most famous with synergy was the one for the TEDx talk. This is for the cause that Plan B used his personal experiences in order to plead to the audience of both the youth and the older generations who have prejudices in disagreement of the youthful. as a result, his voice was being intended at the sufferers, and it is the same in the Tag London campaign as they are articulation their opinions to the outlook leaders.

4) Why might user-generated campaigns like this be more successful than traditional media campaigns?

The user-generated campaigns are able to be more effective than the conventional campaigns as it is new spectators with the same objective. Peer, family and other members of the viewers. This is straight because it lets us have a foundation, which isn't prejudiced, and for that cause we do not get incorrect information. Nevertheless for the official website, they are obviously going to say the film is astonishing. This means we will be surer if the film is for us or not. similarly, it is also cheaper to make a user-generated campaign.