1) Summaries the Ill Manors Tag London campaign in 100 of your own words.

The ill Manors Tag London campaign involves admirers who were persuaded to tweet the hash tag #illmannors and influence their opinions on the existing atmosphere in the UK, shimmering the topic of the new movie. The operation had over five thousand entries in the span of five days and nearly graffiti artists and the projected around iconic London sites tagged three hundred chosen tweets. The locations and images of these messages were then air via the microsite and Twitter users whose tweets had been tagged were messaged.

2) How does the Ill Manors Tag London campaign help to promote the film?

This contributed to promote Ill Manors as there is a large amount of individuals in Britain who exercise social media in order to get information about the future film. Meaning that the easy admission allowed the campaign to encourage. Urbane design of the campaign will appeal the crowd’s attention digitally as well as most efficiently - visually in real life. The Facebook for Ill Manors gained twenty nine thousand, eight hundred and eighty seven likes in a brief period of time. This means that the use of e-media to encourage the film was successful. The Tag London campaign was furthermore profitable as it allows the viewers to raise a deeper relation with the issues being faced. The places in which they published these graffiti tweets were significant as it was on the landmarks of London. In particular, the parliament. it was interesting as they are the people who make decisions distressing the youth, which linked with the tweets.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Synergy with Tag London has with other texts might be the SBTV meeting. These were similar as they were centered on a equally aged spectators of 16-25-year-olds. This is as these demographics are more usually alert of these platforms, and in explicit SBTV is planned at ambitious people of the youth. Tag London campaign also has synergy to the Men’s health magazine as it elaborates news and more information about the movie than the others did.

The text that was the most famous with synergy was the one for the TEDx talk. This is for the cause that Plan B used his personal experiences in order to plead to the audience of both the youth and the older generations who have prejudices in disagreement of the youthful. as a result, his voice was being intended at the sufferers, and it is the same in the Tag London campaign as they are articulation their opinions to the outlook leaders.

4) Why might user-generated campaigns like this be more successful than traditional media campaigns?

The user-generated campaigns are able to be more effective than the conventional campaigns as it is new spectators with the same objective. Peer, family and other members of the viewers. This is straight because it lets us have a foundation, which isn't prejudiced, and for that cause we do not get incorrect information. Nevertheless for the official website, they are obviously going to say the film is astonishing. This means we will be surer if the film is for us or not. similarly, it is also cheaper to make a user-generated campaign.