Media Fact Sheet

1)Do you play violent games? Are you violent in real life?
I indeed play violent video games, however i am not violent in real life as I don't believe for a second video games could bring youre dark side out. It depends on the person and his own mentality

2) What are the four categories for different effects theories?
Direct Effect theory, Indirect Effect theories and Diffusion theories.

3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? 
Jamie Bulger was blamed for child's play, Marilyn Manson for school shootings.

4) What was the 1999 Columbine massacre? 
Two people raided a school and murdered in cold blood 15 people because of previous school bullying.

5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?
The environment around the kids in the high school allowed them to access these sinister acts.

6) What does Gerbner's Cultivation theory suggest?
As acts like this become more common they are seen as acceptable and then those people will see that they fit in.

7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? 
It is trying to say everyone with these acts applied to the cruel doings.

8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?
Conventionally the hero/protagonist is the good person and the viewer will want him to defeat the dangers ahead including the protagonist which the audience are hypnotised to hate.

9) What criticisms of direct effect theories are suggested in the factsheet?
Its trying to say anyone can change and that its easy to fool people.

10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
This suggests that different people have different points and meanings, these things could change over time because how society is shaped at the time period.

11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?
Daily mail and the Sun as they report the same news but to different audience types. The Sun tends to target Working class readers and Daily Mail targets Middle to higher class people.

12) Which audience theory do you think is most convincing? Why? 
 Pluralism theory in my opinion because so many point of views are accepted and not much judgment is involved.

PSYCHOGRAPHICS

Genre Task

Deadpool

 Why did you choose the text you are analysing? 

I chose Deadpool simply because its a fantastic film the carries elements of action adventure into a comedy based movie.

 In what context did you encounter it?

 I've watched it in the cinema as everyone generated hype all over the internet and my friends gave me good comments about it, so thats what motivated me to watch it.

What influence do you think this context might have had on your interpretation of the text? 

It didnt represent heros in a very conventional way as heroes are meant to be motivated serious beings but this film got the humorous side of things.

To what genre did you initially assign the text? 

I could recognise the film to be a comedy fil mainly since its trailer contained jokes and adult funny refrences which make the audience interested to view it.

 What is your experience of this genre?

 Ive enjoyed mostly every film i watched from the comedy genre because it diverts you away from the real world and cheers you up.

 What subject matter and basic themes is the text concerned with?

Conventionally in action adventure films the protagonist always gets the prize, and just like how most films are Deapool follows this principle the defeat the villan character and claim the princess.

 How typical of the genre is this text in terms of content?

 As said before its very clear to point out its a comedy film because of the actions the characters do, references they make, jokes the say and at the end of the day u cannot take them seriously.

 What expectations do you have about texts in this genre?

In this action comedy you expect to be funny as well as fast paced due to the action genre elements.

 Have you found any formal generic labels for this particular text (where)? 

When the protagonist Deadpool master-baits in a blind ladies house, and at the end in the fight scene.

What generic labels have others given the same text?

They have mentioned the same things.

Which conventions of the genre do you recognise in the text? 

Includes a funny protagonist, fierce antagonist, prize role and funny references.

To what extent does this text stretch the conventions of its genre? 

It carries a conventional action narrative although it subverts it as it contains humour which action films shouldn't have, this is partly why it was successful.

Where and why does the text depart from the conventions of the genre?

He brings jokes when his girlfriend is kidnapped, he doesn't know when to be serious and these are things a hero should do.

Which conventions seem more like those of a different genre (and which genre(s))? 

When he has fun with his prize and this fits into the romantic comedy genre.

Mode of address

 What sort of audience did you feel that the text was aimed at (and how typical was this of the genre)? 

I believe that its aimed at young adult demographic to mid 30's

 How does the text address you? 

The jokes mentioned in film were really funny and appealed to me because I'm young and into comedy films.

What sort of person does it assume you are?

A comic superhero teenager who enjoys comedy and funny puns.

What assumptions seem to be made about your class, age, gender and ethnicity? 

working class, young, mainly male.

What interests does it assume you have? 

Interested in action and comedy movies.

Relationship to other texts

 What intertextual references are there in the text you are analysing (and to what other texts)?

 It references to other superheroes such as Green Lantern as well as referencing adult humour.

Generically, which other texts does the text you are analysing resemble most closely?

 Humour and Romance

 What key features are shared by these texts? 

 The plot and the conflict that creates disequilibrium half way through the film

 What major differences do you notice between them?

It include more graphic effects and fast paced editing.

Brand values

Nike

A sport line company that are passionate about sports and how to improve performance, they appeal to working class to middle class consumers as their cloth line and equipment is modern and fashionable. They appeal to some of Dyers line of appeal. One of them are self-importance and pride as they drive the consumer to be successful and in the spot light. Their products appeal to a younger audience too as they get sports icons and try to inspire them. It’s also seen as a premium sports products as most of their items are near the £100 margin.

Number one leading brand for sporting success.

Performance

Mercedes

This is a car engineering establishment that produce classy, elegant and power cars. They aim their vehicles towards a middle to higher class consumers due to the quality of their build and price range. Their brand value fits in elite people and experts simply because of the high end materials they use and because of their German manufacturing reputation. They also target business people in particular as they have enough money to afford their product. Because they are a luxurious they take pride in what they do that is why recreate their cars every year

Middle class company with higher class goals.

classy.

Clarks

A semi premium company that produces shoes for the ages of  30s - 70s, 

1) Media consumption audit
2) Language and Genre: Reading an image - advert analyses
3) Institution: major media institution research, presentation and feedback/LR
4) Institution: brand values
5) Narrative: narrative theory YouTube clip analysis
6) Genre: Factsheet questions and Chandler genre analysis task
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: Effects theory - factsheet and questions
10) Audience Pleasures: The battle of the Christmas adverts
11) Representation: clip analysis - dominant and alternative representations

Needle
Binary Opisition
Clouds over sedra