How does this article link to the hypodermic needle model?
The article links to the hypodermic needle as it is feeding in information that is categorically untrue and false. This is feeding the minds of the public with false information that is trying to sway their opinions and change their mindsets. This is wrong as they are imposing one sided views onto their audience.
Why might someone criticise this front page?
They might criticise the front page because it is fully one sided and linking irrelevant facts into the argument intended to sway public opinion.
1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
The two step flow model is when someone posts information and then changes the opinion of the public.
2) How does this YouTube blogger fit into the two-step flow model?
He fits into it as he gets the games to review and then posts his review for the world to see.
3) How this this Telegraph article on influential tweeters fit the two-step flow model?
It fits into the two step model as they get the information and post it, this then sways public ideologies.
4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?
He links to the model as he is using social media to portray ideas and thoughts.
Diversion: films such as The Martian fit into this category as they are using an imaginary world to create entertainment and excitement.
Personal Relationships: movies such as RomComs may create a feeling of PR's as you are creating a link with the actors and feeling empathy.
Personal Identity: media sites such as Snapchat allow people to portray their identities and allow people identify with each other.
Surveillance: sites such as Twitter are surveillance sites that allow people to keep up with what is going on in the world and allow them to be informed.
Thursday 15 December 2016
Binary Opisition
1) Binary opposition is often used to create conflict and war in media. In this clip, we see Nigel Farage claiming and clarifying his points on the anti-immigration and how this immigration is the reason for the problems faced in the UK with the public services being damaged such as the NHS. Essentially, he is trying to proclaim that the immigration is the reason for NHS to sink. However, we see Russell Brand who is in complete opposite side to Nigel Farage and has different views and points. He doesn't see the immigration as a problem to the UK and to the UK's social services. Also, he wants the wealthy people to distribute to the helping of disabled people and etc.
There are two different ideologies being displayed in this clip as we see two politicians with two contrasting views and points which set an ideology to the consumers. Firstly, with Nigel Farage, we see him and know him to be against the immigration and how they ruin the UK's public services such as the NHS. Also, with the wealthy people, he thinks that they shouldn't be allowed to pay a huge amount of tax and he thinks that they should pay less as he thinks that they should celebrate and enjoy their wealthiness. I think with Nigel Farage's views, the ideology set to the consumers would be that the immigrants are bad and damage the UK with their public services. However, with Russell Brand, he is known to not be against immigration but supports social equality within every people and they must be treated the same. Also, he thinks that the rich should be distributing money to the poor and in need community as they have a huge amount of money and they shouldn't be allowed to keep a lot. Also, this is about the freedom of the people that suffer and haven't got a high paying job. The ideology here is that the immigrants aren't bad and aren't the problems to the UK but the rich must contribute more to the donations and helping.
There are two different ideologies being displayed in this clip as we see two politicians with two contrasting views and points which set an ideology to the consumers. Firstly, with Nigel Farage, we see him and know him to be against the immigration and how they ruin the UK's public services such as the NHS. Also, with the wealthy people, he thinks that they shouldn't be allowed to pay a huge amount of tax and he thinks that they should pay less as he thinks that they should celebrate and enjoy their wealthiness. I think with Nigel Farage's views, the ideology set to the consumers would be that the immigrants are bad and damage the UK with their public services. However, with Russell Brand, he is known to not be against immigration but supports social equality within every people and they must be treated the same. Also, he thinks that the rich should be distributing money to the poor and in need community as they have a huge amount of money and they shouldn't be allowed to keep a lot. Also, this is about the freedom of the people that suffer and haven't got a high paying job. The ideology here is that the immigrants aren't bad and aren't the problems to the UK but the rich must contribute more to the donations and helping.
Clouds over sidera
1) What does new Media such as 'Clouds over Sidra' offer audiences? Is there a target.audience and how do you know?
Clouds over Sidra offers the audience an insight in other harsh and torturing countries where the people are thoroughly being mistreated and killed. Countries such as Iraq and Syria always have the population decreasing majorly day by day as on the news, we hear about the innocent lives being taken away by attacks from terrorists or other groups. It forces the audience to feel sympathy and empathy for the people in those countries where they have unstoppable attacks and it forces them to feel like they are part of this cruel thing. This is called virtual reality and this virtual reality allows the audience to have a look at the 360 degrees video where they can see everything that is around. A 360 degrees footage makes you feel like you are at the place and it really helps you to recognize how the environment is.
With the article, the target audience would be adults that have jobs such as working in charity or they like to fund money to the charity to help the people in need such as in Africa. The article certainly does convince people and it forces them to think deeply about the people in need and the people dying and this should force them to maybe think about the people more and help more.
Clouds over Sidra offers the audience an insight in other harsh and torturing countries where the people are thoroughly being mistreated and killed. Countries such as Iraq and Syria always have the population decreasing majorly day by day as on the news, we hear about the innocent lives being taken away by attacks from terrorists or other groups. It forces the audience to feel sympathy and empathy for the people in those countries where they have unstoppable attacks and it forces them to feel like they are part of this cruel thing. This is called virtual reality and this virtual reality allows the audience to have a look at the 360 degrees video where they can see everything that is around. A 360 degrees footage makes you feel like you are at the place and it really helps you to recognize how the environment is.
With the article, the target audience would be adults that have jobs such as working in charity or they like to fund money to the charity to help the people in need such as in Africa. The article certainly does convince people and it forces them to think deeply about the people in need and the people dying and this should force them to maybe think about the people more and help more.
2) How have the new perspectives offered by the digital world changed the relationship between the audience (consumer) and the Media product (producer)?
Consider: Sensory overload / the role of empathy / Immersive media
The new perspective offered by the digital world certainly changes the relationship of the media product with the consumer. Similar to Clouds Over Sidra, it is the occurrence of the virtual reality that forces the audience to realize the horrific and torturing events taking place in this world. With virtual reality, it then forces the audience to feel sympathy and empathy for the people that have lost their loved ones, for the innocent lives that have been taken away and for the people that are currently suffering in this world. This then encourages the audience to perhaps think deeply and think to do more by helping charities or funding money to children in need so that many people in Africa for example can receive help. With the media encouraging the audience to do positive things, it makes them producers as they are the ones that are then helping people out.
representatiobn
BADBOYS
1) In this clip of the Bad Boys movie, we see the black male character that is portrayed to be a hilarious and a stupid character due to his actions within the clip and the whole movie. This reinforces the stereotype of how black people are portrayed to be foolish and hilarious in many movies. They are hardly portrayed as the serious, superhero like character. The other black character also is portrayed to be a hilarious man that seems to not take things seriously as we see the couple arguing and he interferes with a sarcastic tone of voice showing his complete lack of care for his friend. This also reinforces the stereotype of black people as they are constantly being portrayed to be the pessimistic side in movies.
Moreover, within the clip, we also have 2 female characters and in comparison to both of them, they are both a contrast to each other due to their representation in the movie. The firstly female who is the black female, wife of the black character, she seems to be quite independent and strong when it comes to confronting people especially her husband. She seems independent as her husband is pleading for forgiveness and tries to make many excuses to her so that she can forgive him; but she stays strong and speaks strongly towards him, leaving him speechless. In addition, we have the other white female in the scene who seems to be the victim within the scene. We see this as she feels annoyed at the fact that the two men lied to her and she leaves. This reinforces the stereotype of how white females are vulnerable and weak.
Moreover, within the clip, we also have 2 female characters and in comparison to both of them, they are both a contrast to each other due to their representation in the movie. The firstly female who is the black female, wife of the black character, she seems to be quite independent and strong when it comes to confronting people especially her husband. She seems independent as her husband is pleading for forgiveness and tries to make many excuses to her so that she can forgive him; but she stays strong and speaks strongly towards him, leaving him speechless. In addition, we have the other white female in the scene who seems to be the victim within the scene. We see this as she feels annoyed at the fact that the two men lied to her and she leaves. This reinforces the stereotype of how white females are vulnerable and weak.
2)As stated before, for the two black men characters, it is certainly a dominant portrayal as they are portrayed to be foolish and hilarious characters which we mostly see in movies.
Moreover, with the black female character, we see her as an independent woman which is a alternative portrayal as we rarely see a black female character in control in movies. Lastly, with the white female character, it is a dominant portrayal as we see her as the victim making her look weak and vulnerable which we mostly see in many movies.
Moreover, with the black female character, we see her as an independent woman which is a alternative portrayal as we rarely see a black female character in control in movies. Lastly, with the white female character, it is a dominant portrayal as we see her as the victim making her look weak and vulnerable which we mostly see in many movies.
3) Within the scene, I can identify many stereotypes. Firstly, the 2 black male characters are portrayed as idiotic and hilarious characters that the audience laugh at. This is stereotype of how black people are hilarious and they are mostly presented as the funny ones or the scapegoat ones that should always be laughed at by the audience. Also, with the black female character, she seems more stronger than the white female character and the 2 black characters which we rarely see in movies. It subverts the stereotype of how black people are portrayed to be the weaker ones in many movies.
With Gender, I can state that within this scene, the 2 men are the most vulnerable ones in comparison to the other 2 female characters. This is a rare portrayal as we don't really see men as the weak ones and females as the strong ones. With the females being the stronger ones, it certainly does subvert the stereotype of women being weak and unreliable.
With Gender, I can state that within this scene, the 2 men are the most vulnerable ones in comparison to the other 2 female characters. This is a rare portrayal as we don't really see men as the weak ones and females as the strong ones. With the females being the stronger ones, it certainly does subvert the stereotype of women being weak and unreliable.
Tuesday 6 December 2016
Monday 5 December 2016
Christmas Adverts
1) Which do you think is the most appealing and why?
In my opinion the advert for Heathrow was the most convincing at it appealed to the viewer, gave some personal identification through the actors.
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
Voyeurism is the key concept of two adverts and they are the Heathrow and Man on the moon ad because the the viewer develops some personal attachment as they use families in the advert.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
John Lewis advert tries to target middle class to upper class consumers, more specifically elites and succeeders. The thing that gives this away is because of the mise-en-scene the setting is seen as expensive, including the props and furniture.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
This is because they try to be emotionally attached because christmas is all about being around youre loved ones and they try to target audiences that can relate. Usually everyone can relate to the adverts because the families used tend to be mainstream families.
5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert?
In my opinion the advert for Heathrow was the most convincing at it appealed to the viewer, gave some personal identification through the actors.
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
Voyeurism is the key concept of two adverts and they are the Heathrow and Man on the moon ad because the the viewer develops some personal attachment as they use families in the advert.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
John Lewis advert tries to target middle class to upper class consumers, more specifically elites and succeeders. The thing that gives this away is because of the mise-en-scene the setting is seen as expensive, including the props and furniture.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
This is because they try to be emotionally attached because christmas is all about being around youre loved ones and they try to target audiences that can relate. Usually everyone can relate to the adverts because the families used tend to be mainstream families.
5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert?
Adverts such as the John Lewis one use narrative theories to promote their business as the ideal family christmas shopping store.
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