Brand values

Nike

A sport line company that are passionate about sports and how to improve performance, they appeal to working class to middle class consumers as their cloth line and equipment is modern and fashionable. They appeal to some of Dyers line of appeal. One of them are self-importance and pride as they drive the consumer to be successful and in the spot light. Their products appeal to a younger audience too as they get sports icons and try to inspire them. It’s also seen as a premium sports products as most of their items are near the £100 margin.

Number one leading brand for sporting success.

Performance

Mercedes

This is a car engineering establishment that produce classy, elegant and power cars. They aim their vehicles towards a middle to higher class consumers due to the quality of their build and price range. Their brand value fits in elite people and experts simply because of the high end materials they use and because of their German manufacturing reputation. They also target business people in particular as they have enough money to afford their product. Because they are a luxurious they take pride in what they do that is why recreate their cars every year

Middle class company with higher class goals.

classy.

Clarks

A semi premium company that produces shoes for the ages of  30s - 70s,