Media Fact Sheet

1)Do you play violent games? Are you violent in real life?
I indeed play violent video games, however i am not violent in real life as I don't believe for a second video games could bring youre dark side out. It depends on the person and his own mentality

2) What are the four categories for different effects theories?
Direct Effect theory, Indirect Effect theories and Diffusion theories.

3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? 
Jamie Bulger was blamed for child's play, Marilyn Manson for school shootings.

4) What was the 1999 Columbine massacre? 
Two people raided a school and murdered in cold blood 15 people because of previous school bullying.

5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?
The environment around the kids in the high school allowed them to access these sinister acts.

6) What does Gerbner's Cultivation theory suggest?
As acts like this become more common they are seen as acceptable and then those people will see that they fit in.

7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? 
It is trying to say everyone with these acts applied to the cruel doings.

8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?
Conventionally the hero/protagonist is the good person and the viewer will want him to defeat the dangers ahead including the protagonist which the audience are hypnotised to hate.

9) What criticisms of direct effect theories are suggested in the factsheet?
Its trying to say anyone can change and that its easy to fool people.

10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
This suggests that different people have different points and meanings, these things could change over time because how society is shaped at the time period.

11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?
Daily mail and the Sun as they report the same news but to different audience types. The Sun tends to target Working class readers and Daily Mail targets Middle to higher class people.

12) Which audience theory do you think is most convincing? Why? 
 Pluralism theory in my opinion because so many point of views are accepted and not much judgment is involved.