MEST 1 EXAM Feed-back

WWW:
- You've picked out plenty of key aspects of the clip and also tried to use media terminology and theory.
- All your answers  contains the basis for a higher response.

EBI:
- There is a lack of depth, detail and organisation to your answers that is holding you back from the higher levels.
- You need to be aiming for level 3-4 well- developed paragraphs for each question.
- Basic English errors could could cost you top grades.
- You need to focus sharply on each question using key words (appeal, impact).

LR:
- Re-write question 4.

Question 4:
 Why does the film appeal to such wide audiences?

There are many reasons why this advert was appealing to the audience. One simple example is the fact that it doesn't have a specific age limit which means it could relate to people of all ages, there is a little child which kids could relate to and get a sense of personal identification from Blumler and Katz theory. Adults parents could appeal to the actors involved as they are middle aged people, Not too young or too old. Not only subverting the casual road safety advert, it uses original techniques to give the viewer a sense of diversion and a need to carry on watching it. You see this concept in role when the father is seemingly driving an imaginary car with real life effects of crashing, the viewer must of being curious on 'How could this happen?' or 'How could this be?' commonly known as enigma codes from Barthes's theory.

The concept of having a family is reinforced highly in this advert production, as well as the the love emotion between family peers and individuals in a group. This supports the idea of having a wider spread of audiences due to the fact its relatable to anyone and everyone. Todorvs theory of equilibrium could be applied highly to this advert too. The narrative plot of the short extract starts with a peaceful calm atmosphere called an equilibrium. This is applied when the father character is driving the invisible car to make his family laugh, Suddenly a disequilibrium comes into play when a serious sinario is acted up (the car crash) and the family member including the mother and daughter hold on to their loved one for protection.

Finally the final thing that allows this advert to be appealing to all types of audiences are.. Firstly the fact this film have a distinctive soundtrack which is emotional and heart warming to the viewer. The idea of not have a specific language spoken also plays a big role in relating to different types of audiences, the characters communicate using human emotive actions which is recognised by everyone. This allows the avert to be release to the media digitally for the hope that anyone can could watch this no matter what gender they, and what ever age group they're in.