1) Read the Media Magazine article on A Field In England in Issue 47 and write a 100 word summary of the article on your blog. You'll find the article in our Media Magazine archive - click on MM47 and go to page 19.

The concept of the whole article is to explore the reactions caused by the consumers and to discuss its production. The fascinating thing about this film is that it was released on all platforms on the same day; this strategy caused hype between critics and viewer. It hasn’t been done before and it was seen as a non-conventional strategy as there money to be made at different times when releasing i.e: cinema release then DVD later the TV platform. People still went to watch it in an art house cinema rather than watch on Film 4 at the same night due to the cinematic feel it contained and the way to live that at its purest is to attend the cinema. On the opening week they gained £22,000 as well as 288,000 viewers on Film 4.

2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose: 

Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.

3) How was A Field In England’s release different to typical film releases?

As said before the production was release on all platforms on the same day, which got people talking about it. It was seen as a clever strategy due to the facts they got a lot of consumer awareness.

4) What are the advantages to releasing the film across all platforms on the same day
First advantage is that most of their income comes in the first day which could mean they break-even on they budget spent faster. Second is that they gain consumer appeal which adds to the view count.

5) What are the disadvantages to this approach?
Their total profit in the long run decreases due to the quick process. As well as they hype will decrease as people get over things quickly.

6) What target audience would A Field In England be aimed at? Demographics and Psychographics.
They would also be succeeders according to Young and Rubicam's Marketing Model. ABC1 social bracket
Educated from high end university.

7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?

In the future i doubt that films will be released on all platforms because  from a business point of view this strategy wont satisfy this producers expectation in making their money back.