NIKE: RISK EVERYTHING

COLOUR: The background of the football stadium stands consists of dark and dull colours but the football players in the middle of the pitch are emphasised and drawn to because they are wearing their bright kit colours. this creates an effect where the main focus are the players.The slogan "RISK EVERYTHING" as well as the NIKE logo stand out just because its in white and just because its the central attention.

FRAMING: The advertising print contains 12 professional footballers with already established fan-base to promote the company further. They are all wearing their new line-up of football boots and to also promote them through the slogan in the central image.

COMPOSITION: In foreground is where you see all the superstars and the wonder kid in the middle of all of them emphasised to be the "chosen one". In the middle ground you can see the slogan as well as the logo for the brand, showing some brand identity. finally in the background is the rest of the pitch and the main stadium stand.

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