In my opinion the advert for Heathrow was the most convincing at it appealed to the viewer, gave some personal identification through the actors.
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
Voyeurism is the key concept of two adverts and they are the Heathrow and Man on the moon ad because the the viewer develops some personal attachment as they use families in the advert.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
John Lewis advert tries to target middle class to upper class consumers, more specifically elites and succeeders. The thing that gives this away is because of the mise-en-scene the setting is seen as expensive, including the props and furniture.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
This is because they try to be emotionally attached because christmas is all about being around youre loved ones and they try to target audiences that can relate. Usually everyone can relate to the adverts because the families used tend to be mainstream families.
5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert?
Adverts such as the John Lewis one use narrative theories to promote their business as the ideal family christmas shopping store.
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