Clouds over sidera

1) What does new Media such as 'Clouds over Sidra' offer audiences? Is there a target.audience and how do you know? 
Clouds over Sidra offers the audience an insight in other harsh and torturing countries where the people are thoroughly being mistreated and killed. Countries such as Iraq and Syria always have the population decreasing majorly day by day as on the news, we hear about the innocent lives being taken away by attacks from terrorists or other groups. It forces the audience to feel sympathy and empathy for the people in those countries where they have unstoppable attacks and it forces them to feel like they are part of this cruel thing. This is called virtual reality and this virtual reality allows the audience to have a look at the 360 degrees video where they can see everything that is around. A 360 degrees footage makes you feel like you are at the place and it really helps you to recognize how the environment is. 
With the article, the target audience would be adults that have jobs such as working in charity or they like to fund money to the charity to help the people in need such as in Africa. The article certainly does convince people and it forces them to think deeply about the people in need and the people dying and this should force them to maybe think about the people more and help more. 

2) How have the new perspectives offered by the digital world changed the relationship between the audience (consumer) and the Media product (producer)?

Consider: Sensory overload / the role of empathy / Immersive media

The new perspective offered by the digital world certainly changes the relationship of the media product with the consumer. Similar to Clouds Over Sidra, it is the occurrence of the virtual reality that forces the audience to realize the horrific and torturing events taking place in this world. With virtual reality, it then forces the audience to feel sympathy and empathy for the people that have lost their loved ones, for the innocent lives that have been taken away and for the people that are currently suffering in this world. This then encourages the audience to perhaps think deeply and think to do more by helping charities or funding money to children in need so that many people in Africa for example can receive help. With the media encouraging the audience to do positive things, it makes them producers as they are the ones that are then helping people out.